Monday, April 14, 2008

1990s American Music and Fashion

1990’s AMERICAN MUSIC AND FASHION


During the 1990s technology grew from the development of the internet which increased different ways of expressing music. The 1990s brought about music through the popularity of radio. New types of music appeared such as Grunge and Gangster. The R&B and hip-hop music of the 1980s continued into the 1990s and became evermore popular as movie sound tracks did. “Popular artists included Hootie & the Blowfish, Alanis Morrisette, Janet Jackson, Garth Brooks, Celine Dion and Madonna” (‘Lets Party, New Orleans’, modified 2008, viewed 13th of April 2008,
http://www.decadesmusic.net/zz/HomePage/HomePageFrame.html). One popular group that rose to stardom during the 90s, especially with young teenage girls was the ‘Spice Girls’. The ‘Spice Girls’ became one of the most popular bands in history for their diversity and sex appeal. Records became uncommon as cd burners were created and used to copy all cds. “Napster, Morpheus and Kazaa offered online file sharing, in effect offering free downloads of music to anyone wanting to copy it” (‘Music changes the world’, modified 2008, viewed 13th of April 2008, http://www.solcomhouse.com/music.htm).

Classical music was examined and experimented with as a type of beneficial music for study. “In 1993, Gordon Shaw published a study on the Mozart Effect, a correlation between classical music and mathematical aptitude”( ‘American Cultural History’, modified 2008, viewed 13th of April 2008, http://kclibrary.nhmccd.edu/decade90.html). In the study it was discovered that high school students and rats have improved test scores by 30% after listening to classical music. The revolution of 90s music from records to radio and cd grew and soon music began to expand onto the internet and various other media.

The music industry evidently grew due to technology. American music during the 90s heavily impacted Australia and due to technology reached Australia easily. Music videos produced in America were broadcasted via TV, internet and radio to all nations including Australia. “In 1994, local act Silverchair emerged with their own grunge anthem, Tomorrow. Many young Australians also adopted typical grunge fashion, with heavy boots and baggy, torn clothes”( ‘American and British cultural influences’, modified 2008, viewed 13th of April 2008,http://www.skwirk.com.au/p-c_s-14_u-189_t-510_c-1895/american-and-british-cultural-influence-1990s/nsw/history/australia). Since America was a high power influence over the media commercial Australian radio station played American music and Australia was highly influenced by American culture frequently. The internet allowed individuals to download, transfer and reproduce music both to and for themselves and others from anywhere in the world. “In 1991, American grunge band Nirvana released the song Smells Like Teen Spirit. It became a worldwide hit, and cemented grunge as a major influence on the Australian music scene”( ‘American and British cultural influences’, modified 2008, viewed 13th of April 2008,http://www.skwirk.com.au/p-c_s-14_u-189_t-510_c-1895/american-and-british-cultural-influence-1990s/nsw/history/australia). The music culture of America greatly influenced other nations such as Australia. Australia became surrounded by American music and it soon dominated Australian TV and radio.


American fashion in the 90s was mainly based around attitude. Teenagers style began in the early 90s with the ‘grunge’ look then towards the end of the 90s came the ‘preppie’ look and hip-hop which continued to be very popular throughout the 90s. A mixture of the 70s fashion bellbottoms and long tops were worn by girls, unlike guys who started to wear hipster and baggy jeans. Uniforms became considered compulsory in work places, especially fast food. Over $6 billion was spent by fast food places on uniforms. “Designers included Liz Claiborne, DKNY, and Tommy Hilfiger. Dress down Fridays became commonplace and gradually developed into a more casual work dress code altogether, with 53% of companies allowing casual dress in 1998, up from 7 % in 1992”( ‘American 1990 Fashion History’, modified 2008, viewed 13th of April 2008,http://www.bookrags.com/history/america-1990s-fashion/).Work uniforms such as Khaki pants and polo shirts or denim were worn in the workplace. Popular fabrics of the 90s in America were microfiber and tencel, cotton and linen. “Consumer spending on clothing dropped from 4.6% in 1990 to 1% in 1995”( ‘American 1990 Fashion History’, modified 2008, viewed 13th of April 2008,http://www.bookrags.com/history/america-1990s-fashion/). Fast food increased in consumption and diets became a fad, health and nutrition was soon a huge concern and many people especially women took this as a major concern.

REFERENCE LIST:

‘American and British cultural influences’, modified 2008, viewed 13th of April 2008,
http://www.skwirk.com.au/p-c_s-14_u-189_t-510_c-1895/american-and-british-cultural-influence-1990s/nsw/history/australia
‘American Cultural History’, modified 2008, viewed 13th of April 2008,
http://kclibrary.nhmccd.edu/decade80.html
‘American 1990 Fashion History’, modified 2008, viewed 13th of April 2008,
http://www.bookrags.com/history/america-1990s-fashion/
‘Music changes the world’, modified 2008, viewed 13th of April 2008,
http://www.solcomhouse.com/music.htm

Saturday, April 12, 2008

1980s American Music and Fashion

1980’s AMERICAN MUSIC AND FASHION

The 1980s was filled with popular U.S culture this included over-the-top fashion, the commercialization of music and film, and musical bands with big hair. The disco years of the 70s began to die off, and a new form of music began to rise. Punk rock, which was fractured, produced a new form of music known as ‘New Wave music’. This new term ‘New Wave music’ described vast ranges of music styles that were popular in the 80s; these were arty punk (Elvis Costello) to bands such as ‘Talking Heads’. Various popular music throughout the 80s were pop, rock, new wave, punk, country and hip hop/rap. Rap was new in the late 80s and 90s. “It started in prison 20 years earlier by jailed black inmates who, in the absence of instruments, turned poetic meter into musical rhythm”( ‘Lets Party, New Orleans’, modified 2008, viewed 13th of April 2008,http://www.decadesmusic.net/zz/HomePage/HomePageFrame.html). Rap was herd continuously on streets; these songs were often formed with lyrics that had hostility towards society. Some of the most famous groups during the 1980s were Mili Vanili, M.C Hammer, Vanilla Ice and L.L Cool J. New wave music became the single biggest mainstream market, with heavy metal, punk rock and hardcore punk, and hip hop achieving much success.

The 80s brought about a lot of punk and rebellious music styles such as punk influenced styles like gothic rock, post-punk, alternative rock emo and thrash mental. “House music also developed in the 80s in Chicago, techno music developed in Detroit which also saw the flowering the Detroit Sound in gospel” (‘American Cultural History’, modified 2008, viewed 13th of April 2008,http://kclibrary.nhmccd.edu/decade80.html). African American music in the 80s focused on two developments. The two different developments in black music were a smooth, ballad-oriented pop-soul fusion and a labeled contemporary R&B. Some of the famous singers during that era were Lionel Richie, Michael Jackson, Whitney Houston and Prince. Hip hop became commercially based during the 1980s and has internationally become used across various forms of media.

Fashion during the 1980s was inspired by famous figures such as Princess Di and Nancy Reagan. These famous figures inspired power dressing within the 80s due to their authority and power throughout this period. Music icons were a powerful influence on fashion, such as Madonna being a big influence on young teenagers. Some of the designers of the 80s included Anne Klein, Perry Ellis, Donna Karen and Calvin Kline. Films and Movies were highly inspirations for clothing design; Flashdance proved that tank tops, tight- fitting pants or torn jeans and leg wormers were for people of any age. Teens that could not afford designer labels opted for Michael Jackson’s glove or Madonna’s fishnet stockings, leather, and chains. Older women were often inspired by Meryl Streep. Tanning became popular and shoe prices soared. “Sneakers were so popular (and necessary) and the price so high that the Los Angeles Police Department accused shoe companies of cashing in on the easy drug money picked up by inner city kids. The shoe companies, like Nike, claimed the cost of high technologies needed to create the shoes was responsible for the huge jump in price”( ‘American Cultural History’, modified 2008, viewed 13th of April 2008, http://kclibrary.nhmccd.edu/decade80.html ). The 80s was a time for rebellion, when the clothes taste didn’t match and were based on radical forms of expression.

Entertainment history was beginning to be based around the new 1970s invention of the computer game which has been revolutionized for the new century. Pac Man, Mario bros and Donkey Kong became among the most well known and very first games to be played during the 1980s. “The golden Age of Arcade Games reached its full steam in the 1980s, with many technically innovative and genre-defining games in the first few years of the decade” (‘Classic 80s games’, modified 2008, viewed 13th of April 2008, http://www.80smusiclyrics.com/games.shtml). While some early 80s games were simple clones of existing arcade games, the relatively low publishing costs for personal computer games allowed for many bold, unique games. Nintendo’s Game & Watch line began in 1980. “The success of these LCD handhelds spurred dozens of other game and toy companies to make their own portable games, many being copies of Game & Watch titles or adaptations of popular arcade games”( ‘Classic 80s games’, modified 2008, viewed 13th of April 2008,http://www.80smusiclyrics.com/games.shtml). Gaming was a popular form of entertainment during the 1980s, which transformed the way we interacted with each other and new media being introduced.



REFERENCE LIST:

‘American Cultural History’, modified 2008, viewed 13th of April 2008,
http://kclibrary.nhmccd.edu/decade80.html

‘Classic 80s games’, modified 2008, viewed 13th of April 2008,
http://www.80smusiclyrics.com/games.shtml

‘Lets Party, New Orleans’, modified 2008, viewed 13th of April 2008,
http://www.decadesmusic.net/zz/HomePage/HomePageFrame.html

1970s American Music and Fashion

1970’s AMERICAN MUSIC AND FASHION

The 1970s were known as the famous era of ‘disco’, where different types of pop music were separated into a multitude of styles. Disco became popular, first being introduced in dance clubs in the mid seventies, with famous songs such as “The Hustle” by Van McCoy. Some of the well known female artists of the time were Donna Summers, Gloria Gaynor, and Anita Ward, from these singers began the phrase ‘disco divas’. The invasion of British well known bands such as the Beatles and the Rolling Stones were coming to an end and the death of Elvis began the sad end to the two major influences of the 60s and 50s. Some of the most famous singers and bands of the 70s were “Aerosmith, the Bee Gees, David Bowie, Jackson Browne, Alice Cooper, Eagles, Electric Light Orchestra, Emerson, Lake & Palmer, Fleetwood Mac, Billy Joel, Elton John, Led Zeppelin, John Lennon, Pink Floyd, Bob Seger, Bruce Springsteen, Rod Stewart ,Three Dog Night, and The Who” (‘1977 Fads’, modified 2008, viewed 13th of April 2008,
http://ahsclassof77.com/custom2.html). The Village people had top ten hits with “Y.M.C.A” and the Bee Gees has many hit songs following their Saturday Night Fever soundtrack. These various bands became major icons of the 70s, and reflected the stylish night clubbing life that has continued to evolve even to today.

The seventies was a time when teenagers were beginning to be exposed to various new media and hence newer ideas in almost every area. Disco came and fell quickly within the 70s due to religious revival and the rise of conservatism. Disco therefore afterwards came to be associated with gays and minorities. “The end of the seventies saw the rise and fall disco and the opening of chic clubs like New York's Studio 54 where outrageous sex acts, excessive drug use, and tax evasion ran supreme”( ‘Web Generation 170’, modified 2008, viewed 13th of April 2008, http://www.wgeneration.com/1970.html). Experimenting with music in the 70s became popular; such experiments included experimental classical music. The experimentation of classical music later “influenced both art rock and progressive rock as well as the punk rock and New Wave genres” ( ‘Web Generation 170’, modified 2008, viewed 13th of April 2008,
http://www.wgeneration.com/1970.html). The 70s began a mixed combination of different music styles which later through much controversy altered the form and expression of music.

The 1970s began where the 1960s left off, people became frustrated, restless and critical of the status quo, questioning traditional authority and social hierarchies, and flamboyantly expressive. This type of expression formed the wide variety of fashion and non traditional form of clothes. The sixties hippy fashion trend lasted into the seventies. Men began to grow their hair to shoulder length and non-traditional clothes began to grow popular such as bellbottom pants, hip huggers, colorful patches, hot pants, platform shoes, earth shoes, clogs, T-shirts, and gypsy dresses. Knits and denims were the fabrics of choice. All different forms of clothes became popular from leisure suits for men and everything from old designed dresses to hot pants and mini-skirts. “The movie Annie Hall (1977) even inspired a fashion trend with women sporting traditional men's clothing such as derby hats, tweed jackets, and neckties worn with baggy pants or skirts” (‘GN SU06’, modified 2008, viewed 13th of April 2008,http://www.nursing.ufl.edu/news/GatorNurseSummer06.pdf). The seventies became an era of defiance and slowly began the rebellion within society.

Identity was a major aspect of the 70s. This is shown through the untraditional clothes and radical expression of music. Through blogging you are constructing a very different type of identity. The identity is represented online by how you blog, what you blog consistently about, and other visible elements. Some blogs can be based purely on your personality or a variety of topics, such as political, social or even economic. These topics the blogger posts creates and identity. “Blog branding is the development of your blog’s online identity into a brand, a consistent online identity”(‘Blogging tips’, modified 2008, viewed 13th of April 2008,
http://lorelle.wordpress.com/2007/05/25/blogging-tips-book-blog-branding-and-identity/). If a blog is representations of yourself, perhaps even a promotion of yourself such as with work companies, you suddenly become the logo of your blog. “A portrait featured in the header, sidebar, gravatars and avatars, and even in your email reinforces the image that you represent your blog and your blog is you” (‘Blogging tips’, modified 2008, viewed 13th of April 2008,
http://lorelle.wordpress.com/2007/05/25/blogging-tips-book-blog-branding-and-identity/). Your own personal blog indicates that you create a visible online personal, where others can see your behavior and you becomes your blog’s representative.

REFERENCE LIST:

‘Blogging tips’, modified 2008, viewed 13th of April 2008,
http://lorelle.wordpress.com/2007/05/25/blogging-tips-book-blog-branding-and-identity/

‘GN SU06’, modified 2008, viewed 13th of April 2008,
http://www.nursing.ufl.edu/news/GatorNurseSummer06.pdf

‘Web Generation 170’, modified 2008, viewed 13th of April 2008,
http://www.wgeneration.com/1970.html

‘1977 Fads’, modified 2008, viewed 13th of April 2008,
http://ahsclassof77.com/custom2.html

Friday, April 11, 2008

1960s AMERICAN MUSIC AND FASHION

1960’s AMERICAN MUSIC AND
FASHION

In the 1960s Americans music became popularized by British bands. Some of the most famous rock bands in history during this era from Britain were ‘The Beatles’ and ‘The Rolling Stones’. “The Beatles made their American debut on The Ed Sullivan Show on Sunday, February 9, 1964” (‘Music in the 1960s’, modified 2008, viewed 11th of April 2008,http://faculty.smu.edu/dsimon/change-music%2060s.html). British pop bands were highly influenced by the early blues, rhythm and blues, and rock and roll, aspects of American music were often used by the British bands which made them really popular in America. Each group developed a distinctive style: the Beatles combined Chuck Berry's guitar-based rock and roll with the craftwork of Tin Pan Alley composers; the Animals worked out a mixture of blues and rhythm-and-blues influences and produced a hit with an old Anglo-American ballad, “House of the Rising Sun” (1964); and the Rolling Stones incorporated aspects of Chicago urban blues into their distinctive, driving sound. The British Invasion killed off almost all the existing American groups (only the Beach Boys, Four Seasons, and the biggest Motown acts managed to survive). In their place rose up all sorts of American groups who dressed and sounded just like the Brits, as for instance the Knickerbockers, Beau Brummels, Buckinghams, Sir Douglas Quintet, and Turtles.

The early 1960s also saw the development of distinctive regional styles in the United States, such as the sound of the southern California band the Beach Boys; the Greenwich Village urban folk movement that included Bob Dylan, the Kingston Trio, and Peter, Paul, and Mary; and the rough sound of Northwest groups such as the Sonics. “There were also the smaller, "rhythm combo" groups, usually of only four or five players. Their tunes were popular on the jukeboxes of the day, but were not considered artistically important which is why we have mostly forgotten them today” (‘A brief history of the music in the 1960s’, modified 2008, viewed 11th of April 2008, http://www.spectropop.com/hmadanibrief.html). The 60s began with soul music topping the charts, including pure soul divas and singers specializing in the new, R&B-gospel fusion with a secular approach. In the early to mid-1960s, soul music and R&B dominated American audiences.

The first half of the Sixties resembled the Fifties fashion, controversial and proper. The shirtwaist dresses survived the entire decade of the 60s. The skirts got a little shorter and the collar got a bit wider, but the dresses of the 60s remained a shapeless to the average American woman. The 1960s fashion was depicted as the era with short skirts, however the short skirt was not really worn by a lot of people until 1966 and not globally until 1967. “In the early sixties, pleated skirts were worn with short sleeved over blouses which were cut not unlike the shell tops of today. Straight skirts had front and back inverted pleats called kick pleats and were ideal for doing the twist dance craze as they allowed the knee to move freely” (‘The sixties mini skirt fashion’, modified 2008, viewed 11th of April 2008, http://www.fashion-era.com/the_1960s_mini.htm). The sixties became a popular era of fashion which was highly colorful and sex appealing, especially within women’s fashion.


The 1960s were a time of change in every aspect of American life, and the world of taste and fashion was no exception. To move from conservative Jacqueline Kennedy dress suits, to thigh-high miniskirts and dirty blue jeans, the fashion of the 60s became well renounced. Those unstable changes in taste and fashion, of course, mirrored what was happening in society as a whole. “Straight sweater dresses in lambswool or the synthetic acrylic variety called Orlon were worn belted with waists nipped in became fashionable” (‘The sixties mini skirt fashion’, modified 2008, viewed 11th of April 2008, http://www.fashion-era.com/the_1960s_mini.htm). Stockings died in the mid 1960s and were only revived as leg wear in the 1990s or else kept for the bedroom. It was typical of the 1960's attitude of let's get on with the future, making it a very fast moving decade in fashion, lifestyles, innovations and morals. The fashion mini skirt became one of the icons that symbolized this era.

There has been various culture jamming within the American music of the 1960s, with the influence of British bands. The Beatles used most of their songs to represent their emotional and political feelings, such as John Lennon’s “Imagine”, which explained the harsh and cruel nature of the world. “Many public issues and social voices are pushed to the margins of society by market values and commercial communication, making it difficult to get the attention of those living in the "walled gardens" of consumerism”( ‘Culture Jamming’, modified 2008, viewed 11th of April 2008, http://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm). The idea of stereotyping personalities to match the clothes worn by people became quiet common in the 60s. This type of culture jamming became very strong within the 60s, and defined the stereotypical women as a common house wife and the male as the working class.

REFERENCE LIST:

‘A brief history of the music in the 1960s’, modified 2008, viewed 11th of April 2008,
http://www.spectropop.com/hmadanibrief.html

‘Culture Jamming’, modified 2008, viewed 11th of April 2008,
http://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm

‘Music in the 1960s’, modified 2008, viewed 11th of April 2008,
http://faculty.smu.edu/dsimon/change-music%2060s.html

‘The sixties mini skirt fashion’, modified 2008, viewed 11th of April 2008
http://www.fashion-era.com/the_1960s_mini.htm

Thursday, April 10, 2008

1950s AMERICAN MUSIC AND FASHION

1950’s AMERICAN MUSIC AND
FASHION

America during the 1950s was a time of celebration; this was often shown in the fashion worn. World War 2 had ended and families were rejoicing over their triumph. The focus of Americans was now on baby-booming families and being a good housewife which was the ultimate measure of success. The television industry was growing and becoming a part of everyday usage in many households. Bright colorful fabric was worn and shown on many different TV shows such as ‘I am Lucy’ and ‘the honeymooners’. Actors and singers of the 1950s such as Monroe and Elvis represented a sex appealing type of fashion that was found to be bold during this conservative period of time. In 1951 the stiletto heel was introduced was designer Charles Jourdan. “As time went on the goal was for the slimmest possible heel, eliminating earlier "chunky" styles” ( ‘1950s’, modified 2008, viewed 11th of April 2008, http://www.centuryinshoes.com/decades/1950/1950_02.html). Shoes during the 1950s became very colorful with every color being available to match every outfit perfectly.

Teenagers defined and were known as the focal point of the 1950s. TV and cinema were a strong influential force that determined how people dressed; such films that had an impact were 'Rebel without a Cause' with James Dean. James Dean didn’t just create new fashion statements, he also created attitude which most teenagers were influenced by. Some of the fashion from the 1950s which is popular today that came from cinema exploitation was Leather, Levi’s, and Converse sneakers. “Sandals, ballet slippers, and other casual footwear became increasingly fashionable, as pool parties and other casual outdoor activities became popular”( ‘1950s’, modified 2008, viewed 11th of April 2008, http://www.centuryinshoes.com/decades/1950/1950_02.html). The rock and roll period of time introduced the iconic famous circle and poodle skirts, ponytails, saddle shoes, penny loafers, and colored sneakers. The music and fashion of the 1950s in America were joyful and happy to celebrate and mark the start of a new era, and the end of the war.

When people think of the 1950s in America, rock and roll usually comes to mind. Rock and roll developed from a blend of Southern blues and gospel music with an added strong back beat, this type of music was popular with teenagers who were trying to break out of the mainstream conservative American middle class. Some of the most popular artists of the time were Bill Haley, Elvis Presley, Jerry Lee Lewis, Alan Freed and the Big Bopper. Other music during the 1950s part from rock and roll that was popular were Crooners like Nat King Cole, Frank Sinatra, Perry Como and Dinah Shore. “Many of these singers were the idols of the rockers who developed the new sounds”( ‘American History’, modified 2008, viewed 11th of April 2008, http://kclibrary.nhmccd.edu/decade50.html). Rock and roll music defined the 50s, the upbeat fun rhythm of the music and dance heightened the socialness of society.

There were many variations of music styles, some that had even lasted from the 1920s, 1930s and 1940s, such as rhythm and blues, love songs, jazz, calypso and musicals. Soul music is a combination of rhythm and blues and gospel which began in the late 1950s in the United States. “It is characterized by its use of gospel-music devices, with a greater emphasis on vocalists and the use of secular themes” (‘American Popular Music before 1990’, modified 2008, viewed 11th of April 2008, http://kclibrary.lonestar.edu/music-1.html). The 1950s recordings of Ray Charles, Sam Cooke, and James Brown are commonly considered the beginnings of soul.

There are various differences in gender blogging, this can be substituted for the time era and personal perception. The way women and men were treated and represented often impacted their various topics they would communicate about. Women were more interested in personal issues to either do with family, or responsibilities such as housework and their husbands and children. Unlike men’s form of communication which was central to more global issues such as political matters and business work. “Male bloggers of all ages write more about politics, technology and money than do their female cohorts. Female bloggers discuss their personal lives – and use more personal writing style – much more than males do” (‘Gender differences in communication’, modified 2008, viewed 11th of April 2008
http://www.benedictionblogson.com/2004/05/14/gender-differences-in-communication/). There were different forms of words used in gender different blogs, men’s blogs tend to use words like "democracy" "sport" and "India" whereas women's blogs tend to use words like "yummy" and "gosh". The 1950s were a very colorful era and depicted the stereotypical wife and house worker while males were depicted as working. These stereotypes became the basic for the communication differences, based on what these genders were exposed to in this era.

REFERENCE LIST:

‘Gender differences in communication’, modified 2008, viewed 11th of April 2008,
http://www.benedictionblogson.com/2004/05/14/gender-differences-in-communication/

‘1950s’, modified 2008, viewed 11th of April 2008, http://www.centuryinshoes.com/decades/1950/1950_02.html

‘American History’, modified 2008, viewed 11th of April 2008,
http://kclibrary.nhmccd.edu/decade50.html

‘American Popular Music before 1990’, modified 2008, viewed 11th of April 2008,
http://kclibrary.lonestar.edu/music-1.html

1940s AMERICAN MUSIC AND FASHION

1940’s AMERICAN MUSIC AND FASHION

America during the 1940’s was dominated by the effect of World War 2, which pushed people out of the great depression and into many new forms of disasters. Music styles were often combined and played vicariously on the radio, which was attracting a wide mass media market. A famous combined American music form which is well known today is rock and roll. “Based most strongly off an electric guitar-based version of the Chicago blues, rock also incorporated jazz, country, folk, swing, and other types of music; in particular, bebop jazz and boogie woogie blues were in vogue and greatly influenced the music style” (‘Music Charts & One hit wonders’, modified 2008, viewed 11th of April 2008, http://www.tunecharts.com/?1940s-Music). This style of music became popular and quickly reached various people including many black African nations. Some of the musical success during the early 1940s was ‘Bill Haley & His Comets' "Rock Around the Clock”.

Duet singers and small groups began to form during the early 1940s in America, as many people tried to uplift their spirits from the growing impact of the war. The most popular singing group during the 1940s in America was ‘The Andrews Sisters’, their popularity grew quickly and they were known to sing constantly to war troops during war time. The Andrews sisters included Patty, Maxene and LaVerne in their success “they hosted their own radio shows for ABC & CBS from 1944-1951, singing specially-written commercial jingles for such products as Wrigley's chewing gum, Dole pineapples, Nash motor cars, Kelvinator home appliances, Campbell's soups, and Franco-American food products”(‘Singers.com’, modified 2008, viewed 11th of April 2008, http://www.singers.com/jazz/vintage/andrews.html). However by the late 1940s many duets couples and bands broke up and soon famous names that will be forever lasting in American music history began to arise. These were Bing Crosby's, Frank Sinatra, Dinah Shore, Kate Smith and Perry Como which would later become inspirations to younger artists of today.

Money and rations during the 1940s in America was sent to help out the soldiers and the war. Fashion had therefore decreased as fabric become harder to purchase and soon women’s fashion was strongly influenced by the military outfits. America was very poor during the war, “Some women even made outfits for themselves and their children out of feed and flour sacks because that material was available to them”( ‘1940s Fashion’, modified 2008, viewed 11th of April 2008, http://www.usd230.k12.ks.us/espictt/fashion/fashionhome.htm). Individuals were under strict regulations for minimal fabric usage. Buttons were still limited to three and cuffs were eliminated due to the cost. During the 1940s in America it was common of women to reveal their legs nicely, although this was often difficult because stockings were rather expensive, “Nylon stockings disappeared in 1943” ( ‘1940s Fashion’, modified 2008, viewed 11th of April 2008, http://www.usd230.k12.ks.us/espictt/fashion/fashionhome.htm). So if women could not afford stocking, they often had to paint them on, this displayed the desperate situation America was in during the 1940s.

American designers created a new style of suits for women. Skirts were short and straight topped by short jackets of twenty-five inches or less in length. Cardigans matched skirts and sheath evening dresses replaced the long flowing gowns of the thirties. Fashions of the war era usually were often square shouldered and short skirted. Designers instead decided to begin creating sets of clothes that could be mixed and matched, “coordinating components in order to create the illusion of more outfits than one actually had” (‘1940s Fashion’, modified 2008, viewed 11th of April 2008,
http://www.usd230.k12.ks.us/espictt/fashion/fashionhome.htm). This was therefore an easier solution for the women to mix up their clothes since fabric was expensive due to the war.

This posting can have connections to political matters as America was battling in WW2 during the 1940s. WW2 become politically based and the music and the fashion became political icon’s of the era. The fashion was often used to represent the era of war, as most of the women’s dresses displayed the sailor collars and sections of the war uniforms. The use of the war uniform designs incorporated into everyday clothes was actually used because of the restriction of money and the promotion of the war. Although this posting of American fashion and music isn’t fully related to a political matter, law or moral, it is however connected with the war as they were ways of expression. The music during the 1940s in America became a dedication to the way people felt about the time. Songs during the 1940s in America often represented the mood and emotions of the attitudes of individuals. Songs have often been dedicated to times and incidents, these could have been in tribute to their feelings of the time period or family whom had gone to war.

REFERENCE LIST:

‘Music Charts & One hit wonders’, modified 2008, viewed 11th of April 2008,
http://www.tunecharts.com/?1940s-Music

‘Singers.com’, modified 2008, viewed 11th of April 2008,
http://www.singers.com/jazz/vintage/andrews.html

‘1940s Fashion’, modified 2008, viewed 11th of April 2008,
http://www.usd230.k12.ks.us/espictt/fashion/fashionhome.htm

Wednesday, April 9, 2008

1930's American Music and Fashion

1930’s AMERICAN MUSIC AND WOMENS
FASHION

In the 1930s Americans were struggling with the impact of ‘the great depression’, this often influenced the music during the era. American popular music from the 1930's reflected the cultural and social conditions that shaped the American identity during the period. Music became a way of escaping the horrid of reality for many people who lost jobs and were struggling to survive. American music changed dramatically during the 1930s from the bland and unchallenging "sweet" sound of Guy Lombardo and the Jazz Age dance bands to the more rhythmically involved horn arrangements of the Swing Era such as Benny Goodman and Tommy Dorsey.

The jazz and blues selections in the first set of songs clearly demonstrate the emergence of significant musical forms with selections by pre-swing greats Louis Armstrong and Fletcher Henderson. The second set of songs from the middle of the decade to the end represents the emerging modern forms of American popular music. ‘One can hear the fine-tuning of rhythm and blues in works by Ellington, Billie Holiday, Ella Fitzgerald and Cleo Patra Brown. The swing era is realized with recordings of Tommy Dorsey, Benny Goodman and Artie Shaw’(‘Music in the USA, in the 1930s’, modified 2008, viewed 10th of March 2008, http://www.sbgmusic.com/html/teacher/reference/historical/1930s.html). Stars on the silver screen and in the sound booth, Fred Astaire and Judy Garland let us know of an alliance between the Hollywood machinery, the record industry and radio that grew in strength and influence as the decade wore on.

American music often combined with dancing in the 1930s. Popular singers and/or dancers of the 1930s include the Andrews Sisters, Fred Astaire, Gene Autry, Bing Crosby, Billie Holiday, Roy Rogers, Ginger Rogers, Shirley Temple, and Ethel Waters.

The fashion in America during the 1930s was very poor due to the living conditions and financial positions many people were in due to the great depression. Clothes were being made and sown instead of being replaced. The tomboy look of the 20s changed and became a softer feminine look. ‘Hemlines dropped to the ankle, necklines were lowered and were wider often with ruffled collars. Since zippers were less expensive, they became more fashionable and replaced buttons’(‘Fashion of the 1930s’, modified 2008, viewed 10th of March 2008,
http://www.marquise.de/en/1900/pics/1930/index.shtml). The movie stars' styles in the 1930s have become your evening wear because Paris styles are now too expensive for all but the very wealthy. Women’s underwear grew into wider range, from corsets to the separate bra and girdle. The rich popular look was the empire-waisted gown with ties at the back, it even boasted large puffy sleeves.

Some of the materials that were popular during the 1930s were cotton, wool, silk, acetate, rayon, velvet, georgette, crepe, organdy, satin, jacquards, tapestries, chamois, chiffon, and flecked tweed. ‘For younger girls polka dots in summer, and paisleys in winter were fashionable. For rich teenage girls there were satin evening gowns, gloves in taffeta plaid, gazelle kid with a jewelry clip, and coats in white for the summer’(‘Fashion of the 1930s’, modified 2008, viewed 10th of March 2008,
http://www.marquise.de/en/1900/pics/1930/index.shtml). Popular colors during the 1930s were powder blue, maize, gray, navy, and rose for teenage and young girls. Women wore grays, greens, some browns, reds and white. Blacks were only on evening gowns with white and usually only worn by the very rich.


The fashion and music of the 1930s in America would be of interest to a journalist or a market researcher; this is due to its historical influence. The impact of the ‘great depression’ was sever upon everyone, especially those living in America at the time. ‘By the 1930s money was scarce because of the depression, so people did what they could to make their lives happy’ (‘American History’, modified 2008, viewed 10th of March 2008,
http://kclibrary.lonestar.edu/decade30.html). A journalist would need to know the history of how society had been influenced by the great depression in order to know how people reacted within music. Music was a way of escaping the harsh conditions that the great depression brought upon society, a real sense of escaping was brought out of the types of music. Fashion was used in a cheap way due to the country being so poor, money was tight and fashion was unable to have a sense of expression and individuality. The loud and fast past music was used to demonstrate a way of speeding up time and moving fast out of their depressed day.






REFERENCE LIST:

‘American History’, modified 2008, viewed 10th of March 2008,
http://kclibrary.lonestar.edu/decade30.html

‘Fashion of the 1930s’, modified 2008, viewed 10th of March 2008,
http://www.marquise.de/en/1900/pics/1930/index.shtml

(‘Music in the USA, in the 1930s’, modified 2008, viewed 10th of March 2008, http://www.sbgmusic.com/html/teacher/reference/historical/1930s.html